Launching a consumer brand?
We take the guesswork out of it.
We handle your strategy, launch ads, paid campaigns, and your website, email and social too if you need them. It all runs over 12 weeks, with the whole thing live in your own Cockpit.
We’ve built our expertise with brands like
Fig. 01 · Why
It’s one less thing to worry about.
We know how chaotic bringing your dream to life can be with several moving parts.
Let us take this part off your plate.
What most start-up brands are used to
- Guessing which ads will land
- Waiting weeks for a report
- Starting from scratch with every campaign
What you get from us instead
Fig. 02 · The build
What you get with your Launch Campaign.
We take you from an idea to a live campaign in just twelve weeks.
We get to know your brand.
We learn your product, audience and positioning, and your Cockpit starts learning from day one.
Your creative strategy and direction.
We write your launch strategy, then design and edit your launch ads ourselves.
Then we build and test it.
Everything is built, tracked and tested before a penny is spent.
Now we learn and improve.
You're live. We watch the results together and keep making it better, and if you love it, we carry on.
Fig. 03 · The Cockpit
Everything, in one place.
The Cockpit is your brand's own command centre. We put your strategy, ads, email, social and live results in one online portal for you, and it never stops learning.
Get your free CockpitSigned off, week 2
- Competitor researchThe KeelDone
- Hooks and scriptsThe Keel and LiamDone
- 10 staticsLiamIn progress
- Founder video editsLiamIn progress
- Campaign buildLiamUp next
Winning right now
The founder videos are holding attention longer than the statics, and two comments this week mention the taste. Worth a new hook on taste for V1?
Yep, good spot. Editing it now. Keeping the budget where it is until Thursday so we get a fair read.
Fig. 04 · Price
One fixed price. Add what you need.
For 3 months · £7,485 total
Everything’s included.
- Your full strategy
- A launch ad pack
- Your campaign, built and run live for four weeks
- Your own Cockpit, learning your brand as it goes
Want a little more?
Your basket
- The Launch Campaign£2,495 a month for 3 months£7,485
I'm launching my own brand in the same way.
Follow along →Fig. 05 · Who
Hi, I'm Liam.
I've spent ten years in digital and paid advertising, first at agencies on some big brands, then on my own with ambitious founders.
Slipway is my launch marketing studio for UK consumer brands in wellness, fitness, subscription and lifestyle.
I'd love to hear your story and where you want to take it. Pop your details in below and let's talk.
Fig. 06 · Questions
Questions founders ask.
Who is it for?
It’s for UK consumer brands in wellness, fitness, subscription and lifestyle that are about to launch, or have just launched. It works for an established brand launching a new product or membership too.
How much ad budget do I need?
You’ll need at least £5,000 a month for the three months. You pay that straight to the ad platforms, on top of the £2,495 a month fee.
What do I need to do?
We set up the ad account for you. Your part is to complete onboarding, film the founder videos from the scripts we write (or book a production shoot with us), and stay close to us along the way. A launch works best when we build it together, so expect a quick weekly check-in and a call every two weeks.
What if it doesn’t work?
Nobody can promise results, and we won’t. The first weeks live are for testing. We watch every result in your Cockpit, fix what isn’t working and tell you straight what we see. After twelve weeks you decide whether to carry on.
Why Slipway and not another agency?
We only take on a few brands at a time, so you get real attention. The price is fixed, the ads are made by a person, and you can see everything as it happens in your Cockpit.
Fig. 07 · Start
Get your free Cockpit.
- Tell us about your brandYour details now, then a short questionnaire by email
- We build your CockpitSet up for your brand, using your answers
- We show you aroundYour Cockpit, your launch pack and how your brand could look
- Your Launch Campaign startsIf we're a good fit
Thanks, it's on its way.
We'll email you a short questionnaire. Once it's back, we'll build your Cockpit and set up a time to show you around.
Thanks for taking the time.
From your answers we don't think we're the right fit for this launch right now, and we'd rather say that now than waste your time. If anything changes, especially the budget or the launch date, come back to us.
Thanks, Liam